Generation X

 Companies can use this type of reaserch by being able to find which generation they could target that would like or need their product. Based on my reaserch on generation x , I would market Financial service for them because there are a lot of gen X'rs who are starting to buy new houses.The type of entertainment I would market to the Gen X'rs would be humorus and family involved , because they feel that their families are more important than their job,so they would like to be involved in family things.

Distribution

In sports marketing we learned about Distribution- determining the best way to get a companies products or services to customers.We did an activity in class in which we had to distribute our product from point A(warehouse) to point B(point of sale).Our products were salt and water in seperate containers and we were only given a straw, napkin,and a spoon to distribute it on empty containers in another desk.What my team did was that we put all our salt in the napkin with the spoon and we used the straw and spoon to take the water.Our plan did work well.In distribution you have to find the best way to distribute your product.