Generation X

 Companies can use this type of reaserch by being able to find which generation they could target that would like or need their product. Based on my reaserch on generation x , I would market Financial service for them because there are a lot of gen X'rs who are starting to buy new houses.The type of entertainment I would market to the Gen X'rs would be humorus and family involved , because they feel that their families are more important than their job,so they would like to be involved in family things.