Tuesday, February 28, 2012

Generation X

 Companies can use this type of reaserch by being able to find which generation they could target that would like or need their product. Based on my reaserch on generation x , I would market Financial service for them because there are a lot of gen X'rs who are starting to buy new houses.The type of entertainment I would market to the Gen X'rs would be humorus and family involved , because they feel that their families are more important than their job,so they would like to be involved in family things.

Tuesday, February 7, 2012


In sports marketing we learned about Distribution- determining the best way to get a companies products or services to customers.We did an activity in class in which we had to distribute our product from point A(warehouse) to point B(point of sale).Our products were salt and water in seperate containers and we were only given a straw, napkin,and a spoon to distribute it on empty containers in another desk.What my team did was that we put all our salt in the napkin with the spoon and we used the straw and spoon to take the water.Our plan did work well.In distribution you have to find the best way to distribute your product.

Wednesday, January 25, 2012

Wahoo's Fish Taco's

     In sports marketing class we learned the 4P's of Marketing : Promotion, Place, Price,and Product.
 In this project we are answering questions about a movie we saw that was about a company named Wahoo's Fish Taco's, which was once a small company founded by 3 brothers (Wing, Ed, Mingo)  that combined their love of surfing and food to create a restaurant with a help of their partner (Steve K).
  The Wahoo restaurant developed a bond between their customers and community by giving away free food to places like surfing competitions and rock climbing companies. Making it a successful buisness because of the owners interaction with their customers. Wahoo's also has a ten second rule-The maximum amount of time it takes a customer to stay at the register before someone helps them,and the amount of time it takes for the cook to look at the ticket and start getting the food ready. With this ten second rule the company became successful because of customers having good service. Wahoo's also promotes managers from within their company because they believe that if they promote their own people, from the company, their workers could be inspired and have the potential to do what it takes to work hard and have motivation. Wahoo's used their 4 P's by Serving quick food/cooked to order, Fish Tacos (product), Having restaurants close to beaches and popular places (place), having cheap prices for their food (price),and by giving away free food in surfing competitions (promotion). Their use of the 4P's helped the restaurant expand and have a successful company making it no longer a small company.

Tuesday, January 17, 2012

History of Basketball

In this project we demonstrated understanding the history and influence of a sport by creating a timeline on a  sport.

Friday, January 6, 2012

Sports Marketing

   Sports marketing is the use of both sponsorship and sports to make another type of marketing called sports marketing. Based on what I read about sports marketing, I would realy like to know how it all works. It seems interesting to me how many people make this work out for everyone. From athletes,to companies,and to sports fans,they all are part of sports marketing.I would want to learn what are the parts they are involved in sports marketing. :)